Finding your niche
Browsing through digg.com today I came across this article http://www.ridelust.com/the-9-detroit-auto-brands-wed-miss-the-least/ about GM and their brands.
They do have too many brands, but the real problem is each of their brands are too similar. The difference between the cars from the brands is not distinct enough. This is the problem with the US automakers is not they they don't make quality cars it is that they don't know how to create a product to a specific niche. In todays market there is simply too much choice for a consumer. The more you can narrow down your product's audience the more of a chance of selling it.
I run into this with my own work. When I submit for a show or a residency I don't just send out applications and money to any show, I research the juror and try to find thematic shows in order to maximize my acceptance.
